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Do you love telling stories with numbers? Do you like making an argument with data-based insights? Our Business Analytics Concentration program can show you how to turn these skills into a career.

Why Study Business Analytics at 51Ʒ��

The Business Analytics Concentration equips BSM students to harness data as a strategic asset — combining quantitative modeling, programming, artificial intelligence, and visualization skills with the management foundation of the BSM core. Students learn to collect, clean, analyze, and communicate data-driven insights that help organizations make better decisions faster.

Data science is the fourth fastest-growing occupation in the U.S. economy, projected to expand 34 percent from 2024 to 2034. The Business Analytics Concentration at 51Ʒ�� is designed to put graduates at the center of that demand — with the rare advantage of a STEM-integrated business education that most analytics graduates from traditional programs cannot replicate.

What You'll Learn

Turn your skills into a career while customizing your study by selecting four approved electives that may include courses from Computer Science, Liberal Studies and Business, in addition to completing the core Management program. Students in this concentration receive a Bachelor of Science in Management and so much more.

You will learn the core languages used in data-science (R and python). You will pick up skills in descriptive statistics and data visualization and master the core algorithms used for Machine Learning, using both real-world and simulated datasets. Along the way, you will build broad and deep skills in data-science and computing which will make you marketable as a business analyst.

By the time you complete our unique program, you will have two and a half years of work experience with one of the university’s many employer partners including BASF Corporation, General Dynamics and the National Security Agency.

Jobs in data analytics are in high demand and help guide businesses to improve processes, products, services and software through data analysis. These agile workers straddle the line between IT and the business to help bridge the gap and improve efficiency.

Here you will learn how to get a grasp on Big Data and how to help future employers harness it to their advantage. The demand for data analytics jobs is going up, according to the Indeed Report, which projects a “29% increase in demand for data scientists year-over-year.“

STEM Skills by Design

BSM students enter their analytics electives having already completed Algorithms and Computer Programming (IME-211), Statistics for Business, Management Science, and Business Analytics from the core — giving them a computational fluency that analytics students at most business schools simply do not have.

Applied Learning Through Co-op

Analytics skills are most valuable when applied to real organizational problems. 51Ʒ��’s co-op model places students with employers across automotive, manufacturing, finance, and technology — fields that are actively building data infrastructure and analytics teams. Students return to the classroom with real datasets, real problems, and real professional context.

Fastest-Growing Career Field

Data science is projected to grow at 34 percent through 2034 — more than ten times the national average. Operations research analysts, management analysts, and computer systems analysts round out a field where every major role is growing faster than average, and where 51Ʒ�� graduates are positioned to compete with candidates from specialized programs.

The program is accredited by the .